Farmers work hard to grow their produce, earn a living and feed our nation but as
food supply chains have become more complex, consumers know far less about
where our food has come from and how it got to the retailer.
Producers use a supply chain to be able to get their produce to the consumer. This
involves transport, possibly refrigeration and depending on the product, there may
also be time limits in which the products (meat products for example) need to be
delivered to ensure they are safe to eat.
Consumers are no longer satisfied with not knowing the origins of their food and
farmers want them to know where the food came from and that it is safe to eat. To
solve this issue, we have developed a tool that makes everyone along the supply...
There are thousands of products and supply chains to track but some have bigger
challenges than others. According to the FDA, leafy greens are among the most
widely consumed vegetables and an important part of an overall healthy diet. Millions
of servings are consumed safely every day, but leafy greens have been repeatedly
associated with illnesses caused by pathogenic E. coli. More must be done to break
this cycle of dangerous illnesses.
Most leafy greens are grown outdoors, where they may be exposed to human
pathogens via contaminated soil, fertilizers, animals, air/dust, and/or water. In
addition, leafy greens are mostly eaten raw which means there is no cooking and no
other processing steps to eliminate microbial hazards.
Our goal is to create complete transparency through the use of the Leafy Greens
Supply Chain tool to assist in reducing food borne illness.
Tracing The Paddock To Plate Journey
Everyone likes to feel confident that their food supply is safe. The community wants the participants in the food supply
chain to be able to demonstrate safe agricultural practices and provide quick identification, location, and withdrawal of
food when problems are suspected or confirmed.
Producers, transporters, wholesalers and retailers also want to show the public that their practices are safe. By simply
scanning a QR code with a mobile phone or smart device, the Leafy Greens Supply Chain tool shows consumers the entire
paddock to plate journey, including mandatory certifications.
Importance of Food Traceability
Food traceability has never been more important. Leading
businesses such as Walmart, Carrefour and Nestle are
involved in the fresh food supply chain adoption of digital
traceability technology despite the challenges.
The COVID-19 pandemic has demonstrated that further
enabling a digitally traceable food system could help create
the type of transparency needed to anticipate and help
prevent supply chain disruptions in a public health
emergency. Ultimately, this will result in a more resilient food
system and inform us about how to prevent future outbreaks.
Our goal is to create complete transparency through the use of the Leafy Greens Supply Chain tool to assist in reducing food borne illness.
What Do Certifications Mean?
To be able to effectively keep people safe, everyone in the supply chain must adhere to strict government food safety
standards. They are required to be able to show different certificates to demonstrate they are maintaining good
standards. Currently, by the time the food gets to the retailer, the customer knows very little about where it came from
and how it got there.
Leafy Greens Supply Chain tool keeps everyone informed from the producer to the customer. It verifies each step in the
supply chain and records exactly when and where products have moved in the distribution network. Each
movement from manufacturer to wholesaler to retailer is recorded using a single QR code. It also has the ability to show
the different certifications that were required to produce, transport and sell the product.